SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Source: SearchEngineLand


What is On-Page SEO?

It is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized. Source: Moz


Why you need On Page SEO?

It is important because it tells Google or other prominent search engines who you are and that you should be at the top of the search results when your keywords are entered in. Source: FlightMedia


What is Off Page SEO?

It refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content. Source: Moz


Why you need Off Page SEO?

While we don’t know the full algorithm Google uses to rank content, data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely carry more than 50% of the ranking factor weight. Source: Moz


What is APP SEO (ASO)?

App Store Optimization is an iterative process to improve the visibility of your app in mobile app stores. ASO is about increasing one’s ranking in relevant search rankings. The most crucial difference between SEO and ASO, however, is that ASO mainly happens in mobile app stores (like Google Play Store or Apple App Store), while SEO focuses on web searches. Source: Webtexttool


Why you need APP SEO (ASO)?

By optimizing your app information to appear high in organic search, you can ensure a high ROI as your app marketing don’t depend on paid user acquisition methods.
It’s more likely to achieve a great ranking in both, search results and top charts which in turn will bring more loyal customers and steady revenue. Source: Webtexttool


What is Voice SEO (VSO)?

It is the optimization of keywords and keyword phrases for searches using voice assistants. Source: WhatIs


Why you need Voice SEO (VSO)?

According to some experts, it is required for websites to effectively show up in results for searches conducted through voice assistants. In 2018, voice search made up 20% of Google search queries, 25% of Bing searches and 10% of Baidu queries. The potential importance will rise with the increased use of voice searching, which is likely as more people use mobile devices for web searches and other computing purposes. Source: WhatIs


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