Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Source: ContentMarketingInstitute


What is Product Mock-Up Creation?

A distinctive and polished PSD Product Mockup to illustrate any of your designs in a realistic manner. Source: Designshack


Why you need Product Mock-Up Creation?

For teaching, demonstration, design evaluation, promotion, and other purposes. Source: Wikipedia


What is Product Description?

A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with details around the features and benefits of the product so they’re compelled to buy. Source: Shopify


Why you need Product Description?

Product descriptions enhance the customer experience by making your site look professional and helping you sell your product. When a potential customer lands on your site and is browsing through your products they may have a few questions. If you are a clothing brand, they may want to know the fit of a specific shirt. Without a product description that customer is likely to move on causing you to lose a sale.

The best product descriptions build trust with users and make your company look polished and legitimate. Without them, your site could risk looking unfinished and scammy. By writing the best product description for each of the items on your website, your products will sell and upsell themselves and your customers will be able to shop with ease. Product descriptions can also help you stand out from competitors by telling customers what your product has that others don’t! If your product solves a problem for people that no other product can, you are likely to succeed but only if you have the best product description. Source: LyfeMarketing


What is Blog Content Creation?

Blog content creation is a key element of a good content marketing strategy. However, it involves a lot more effort than simply writing a few articles and publishing them. Poor content has the potential to do more harm than good by damaging your reputation. Meanwhile good content may go unnoticed if you don’t adequately promote it. Source: Izea


Why you need Blog Content Creation?

A consistently updated, the high-quality blog remains the ideal way to drive traffic and grow your brand.

Blogging is also the perfect way to establish a brand voice, becoming recognizable to customers and growing loyalty. A great blog shows that your brand has its own unique personality, has tons of interesting information to knowledge-drop, and is worth spending time with. Source: Verblio


What is Social Media Content Creation?

Content created specifically for Social Media Campaigns or Posts.


Why you need Social Media Content Creation?

Keeping your social media fans and followers engaged. Also it can be leveraged for brand awareness and lead generation.


What is Case Study?

A case study, in a business context is a report of an organization’s implementation of something, such as a practice, a product, a system or a service. Source: WhatIs


Why you need Case Study?

Case Studies matter when it comes to increasing website conversions and directly driving sales. Below are the 5 reasons you need to invest in case studies right now:

  1. Niche-Specific
  2. Position Your Brand as Authoritative
  3. Explain How Problems are Solved
  4. Provide Social proof
  5. Lead to Spinoff Content

Source: OptinMonster


What is White Papers?

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Source: Hubspot


Why you need White Papers?

  1. The popularity of the white paper.
  2. They can be extremely influential as a marketing tool to investors or potential buyers of your product / service. White papers by their very nature are extremely detailed and can go into great depth that a ad or a blog post might not be able to achieve.
  3. It gives your business an authority in your industry. It is very simple, if your business knows what it is doing / talking about, the more likely customers will trust you and purchase your product / service. A lack of trust usually means that clients are less likely to part with their hard earned income. A well written white paper solves this issue.

Source: Crowdholding (Medium)


What is Video Script Creation?

The script is not the finished product; it is a blueprint for a finished video. Source: InboundVideoMarketing


Why you need Video Script Creation?

Video content can increase the chances of front page Google ranking by 53 times! Now, whilst that is all well and good, if your video is terrible no one will watch it until the end, and therefore no one will see your call-to-action. So, it’s important to make sure you have a solid idea, which will in turn create a solid script, which will then lead to an engaging video!

Video is also important because it gives your brand a presence on YouTube. YouTube is one of the biggest websites online to date, and it revolves around video content. You wouldn’t ignore other large sites like Facebook and Twitter, so why should you dismiss a site as popular as YouTube? Source: Wyzowl


What is Website Copy?

Website copy is the core text that guides people through your website and tells them what they need to know. It’s what’s on your home page, your about page, your products and services pages, and all your website’s other main pages.

When someone lands on your site, you need to hook them in quickly to keep them around: you need to sell your brand to them. Source: UntamedWriting


Why you need Website Copy?

It can make you stand out from your competition. It involves populating your website with the keywords that will get you noticed and is imperative if you expect your online business to be successful. Source: Scribendi


What is Press Release?

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks. Source: Wikipedia


Why you need Press Release?

Here are some of the main reasons press releases have become so important:

  1. Announcing a new product or service
  2. Improving brand image
  3. Images help drive interest
  4. Instant world-wide distribution
  5. Expanding public knowledge
  6. Viral possibilities
  7. Portability and convenience
  8. Search engine optimization

Source: LegalZoom


What is Research Articles?

A research article reports the results of original research, assesses its contribution to the body of knowledge in a given area, and is published in a peer-reviewed scholarly journal. Source: PenandthePad


Why you need Research Articles?

Research Articles provides in-depth information on a specific topic which can be leveraged for positioning your brand as a thought-leader in you industry.


What is Resource Articles?

Articles focused on particular resources.


Why you need Resource Articles?

Solving Readers Problems and Self Service.


What is Promotion Articles?

Articles created with the sole purpose of promotion via various online platforms.


Why you need Promotion Articles?

The main purpose of Promotion Articles is to achieve Brand Awareness and Lead Generation


What is Copy Writing?

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. Source: QuickSprout


Why you need Copy Writing?

The main purpose of Copy Writing is to achieve Brand Awareness, Lead Generation and Driving Sales.


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